Steinlager Tokyo Dry
Working with DDB to compliment their above the line campaign, we launched Steinlager Tokyo Dry, by creating a website that told the story of the collision of two sides – New Zealand’s raw ingredients meeting Japanese brewing mastery.
We supported this through social content that delved further into the story, and encouraged fans to join in.
Effies – Silver, FMCG
Effies – Silver, New Product
Effies – Bronze, Most Effective Entegrated
Effies – Gold, Best Strategic Thinking
Effies – Silver, Most Progressive
Effies – Hardest Challenge Award