Speight's We Will
For the third We Will campaign, our challenge was to show fans the perfect way to finish an unfinished space – by putting a bar in it.
Working with DDB to giveaway three fully functional bars we challenged fans to show us where they would put the bar in their home using a simple panorama photo – the more creative the better.
To encourage creative entries we put our small budget to work by recruiting the many talents of the Highlanders. Operating within a mere two hour time slot to shoot, we had the boys build a full size bar out of cardboard, only to realise nothing beats the real thing.
Good on ya mate.
Effies – Silver – Sustained Success