Proud Sponsor of the Beer After
To get fans excited to try Speight’s new low carb beer, we challenged them to earn the beer before they could actually try it.
In order to unlock it, Speight’s fans had to step up and run the Auckland half marathon. We put the call out to fans for three willing lads and got almost 2,000 keen responses willing to run.
We picked a standout trio of mates from Christchurch to do the honours, kitted them out in running gear and let them loose on the course. They made it in near record time, unlocking a discount for the whole Speight’s community.
To make sure the rest of the country could join in, we even created a chatbot to help hand out our prize to anyone who wanted it.