Quitline – Quit for your pets
Smokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them. However, while this is well understood, quitting for good can feel like an impossible task, resulting in smokers switching off from the old familiar messages. So instead, we chose an unexpected angle to get Kiwi smokers to start their quit journey – their pets.
New Zealand has one of the highest rates of pet ownership in the world, with these furry companions taking up a special place in our hearts. It’s this powerful connection and the unbreakable loyalty between a man and his dog that the campaign centres around – educating smokers on the little known fact that when they smoke around their pets, they’re twice as likely to get cancer.