Quitline – Quit for your pets
Smokers know about the harmful effects that cigarettes have on their health and those around them. But quitting for good can feel like an impossible task, with smokers switching off from the old familiar messages. Instead we chose an unexpected angle to get Kiwi smokers to start their quit journey – their pets.
New Zealand has one of the highest rates of pet ownership in the world. It’s this powerful connection and the unbreakable loyalty between a man and his dog that the campaign centres around – educating smokers on the little known fact that when they smoke around their pets, they’re twice as likely to get cancer.
Wood Pencil D&AD | Gold Caples Public Good | Silver Axis Editing | Silver Axis Cinematography | Silver Axis Direction | Bronze Axis TV, Cinema or Online Over 30″ | Bronze Axis PR Social & Digital | Bronze Axis Long Form | Axis Finalist Original Soundtrack | Axis Finalist Social Media Campaign | Axis Finalist Social Video