NZI – Cyber
To launch their new range of cyber insurance products, NZI needed to show Kiwi business owners that cyber threats could cause just as much damage as the real world threats. But how could we get them to understand the ways cyber threats could affect their business? We put the emphasis on education with a series of videos that showed common cyber threats in a real world context.
Our relatable scenarios were supported by print, social and display ads, all of which brought users to our website, where a cyber health check customised the experience. The result was NZI not only exceeding its KPIs but being internationally recognised as an international thought leader in Cyber Insurance.
Silver NZDM in Industry | Bronze NZDM Nexus
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