NZI Cyber Insurance
To launch their new range of cyber insurance products, NZI needed to show Kiwi business owners that cyber threats could cause just as much damage as the real world threats.
Insurance can be a hard topic to understand even when you’re familiar with the thing you’re insuring. Our first hurdle was getting owners of small to medium Kiwi businesses to simply understand the dangers of doing business online. We then had to educate them about the specific dangers their business could face and that NZI Cyber insurance could mitigate any damage caused.
But how could we get them to understand the ways cyber threats could affect their business? We put the emphasis on education with a series of videos that showed common cyber threats in a real world context, followed by an explanation of how these problems occur in the digital world. These were supported by print, social and display ads, all of which brought users to our website.
The result was NZI not only exceeding its KPIs but being internationally recognised as a thought leader in Cyber Insurance.
NZDM Silver in Industry
NZDM Bronze in Nexus