NZ Blood Holiday Drive
The Christmas and summer holiday period is a critical time for NZ Blood. Where busy schedules and holiday plans results in donor drop off, and the need for blood vastly outweighs the number of donations coming in.
During a time when Santa and sentimental ad spots are dominating the screens, we turned to humour to cut through. Professional funny guys Pax Assadi and James Roque, members of comedy troupe ‘Fricken Dangerous Bro’, gave us an instant in with our target audience of young men — a group that is often hard to reach.
Through a series of short videos set in NZBS donor chairs, Pax and James improvised their way through all the practical, weird and wacky ways to tick more off your summer to-do list while donating blood. The skits weren’t just a laugh; they instantly turned negative attitudes around blood donation during a time-poor holiday period into a positive. The takeaway? Regular donation helps you sort your life while saving someone else’s. And with 105% of whole blood donation targets met across a competitive marketing period with a limited budget, a few lives were saved.
