Mac’s – Here’s to Interesting
What do road tripping Route 66, Roller Derby and a Wolf pack have in common? Their all ways we keep it interesting at Macs, obviously. Because arguably the most interesting beers in New Zealand wouldn’t have it any other way. Working with the talented chaps over at Shine,
we gave the brand a quirky and knowledgeable personality. A mix of Traditional OOH, digitally led in-store activations, consistant social content and a strong website created an ecosystem to showcase the constantly evolving range of beers and truly unique flavours that Mac’s brings to the table. Here’s to interesting!
FMCG Finalist, Effies