LifePod Christmas Appeal
The LifePod incubator is a Kiwi-made miracle that just needed help getting on its feet, but December is one of the hardest times of the year to get people’s attention. To raise money we tapped into people’s Christmas generosity by reminding them that there are still others out there in desperate need of help.
We used iconic Christmas artwork to make people consider who really needed a helping hand over the holidays. With deliberately provocative headlines, we got people thinking about an issue they might not have known about, then let them be a part of the solution just by donating a few dollars.
Caples Award Finalist in Art Direction