Free Farmed Here
Kiwi bacon has been producing quality bacon for over 87 years, making them a household name. But with pressure from freedom farms owning the ‘free farmed’ space sales were declining year on year, and the shine had come off this iconic kiwi brand. So with growing demand from the public to know where their food comes from,
the time was right for a bold new direction – reinforcing Kiwi Bacon’s 100% New Zealand free farmed approach by not just talking free farmed, but putting the pigs front and center of our campaign. Since the ad launched Kiwi Bacon has seen a 40% spike in sales, putting the love back into this well known Kiwi brand.
Colmar Brunton Most Effective Ad October 2018