Speight’s Cheers Beers
For many New Zealanders, the best form of currency for thanking a mate is beers.
We helped Speight’s take this to the next level, allowing their fans the chance to dynamically change the iconic three stars label – putting their mate’s name front and centre, along with a personalised message of thanks.
Over 6500 mates were thanked with their own personalised Speight’s bottles.
With a 205% of sales target met within the first 3 weeks of a 5 week promotion, the success of Speight’s Cheers Beers proves that mateship is alive and well. Good on ya New Zealand.
Bronze NZDM in FMCG