Speight's Cheers Beers
For many New Zealanders, the best form of currency for thanking a mate is beers.
Alongside a TV spot from DDB we created a digitally led campaign to get mates saying thanks the right way, with beers. Speight’s took this to the next level, allowing their fans the chance to dynamically change the iconic three stars label – putting their mate’s name front and centre, along with a personalised message of thanks. Over 6500 mates were thanked with their own personalised Speight’s bottles.
With 205% of sales target met within the first 3 weeks of a 5 week promotion, The success of Speight’s Cheers Beers proves that mateship is alive and well.
Good on ya New Zealand.