Saatchi and Saatchi had given ASB Bank a new direction, celebrate the little things  – (No biggie? Yes biggie!)

To accompany the new mindset we set about creating a new and dynamic approach to the ASB Brand and refining it, creating extensive and detailed brand guidelines then applying them across every conceivable medium.

From stationary to large format outdoor, eDM’s to smart phone Apps, staff engagement packs to promotional one off jobs this was a great opportunity to take a brand from concept to finished product, deal directly with clients and manage staff resources.